mission mis‧sion [ˈmɪʆn] noun [countable]
1. an important job that someone is given to do:

• Her mission was to improve staff morale and output.

2. the aim of a company or organization:

• Our mission is to provide quality long-term care to the maximum number of patients.

3. a trip that a group of people are sent on, for example in order to collect information:

• He has just been on a fact-finding mission to China.

4. a group of people who are sent by their government or an important organization to another country to collect information, have discussions etc:

• The UN has sent a mission to the area.

ˈtrade ˌmission COMMERCE
a group of politicians and businesspeople who visit a country in order to encourage trade with that country:

• It was the first American trade mission to visit the country for some time.

* * *

mission UK US /ˈmɪʃən/ noun [C]
WORKPLACE the result that a company or an organization is trying to achieve through its plans or actions: core/main/primary mission »

The main mission of the Home Ownership Group is to arrange loans for first time home buyers.


The team's job is to lead the corporation on its strategic mission.

mission to do sth »

The charity's mission is to help the homeless find jobs.

an important job that someone is given to do: »

Salespeople must fulfill the missions that sales managers have assigned to them.

sb's mission is to do sth »

His mission was to turn the agency into a modern service provider.

GOVERNMENT an important official job that a person or a group of people are sent somewhere to do: on a mission to »

The group is on mission to Boston to try to raise money.

a trade/humanitarian/diplomatic mission »

State lawmakers are preparing to lead an annual energy-focused trade mission to Mexico.

GOVERNMENT a group of people who are sent somewhere to do an official job: »

The United Nation's secretary general sent a mission which found that both sides were violating the agreement.

on a mission to do sth — Cf. on a mission to do sth
See also FACT-FINDING MISSION(Cf. ↑fact-finding mission), MISSION STATEMENT(Cf. ↑mission statement)

Financial and business terms. 2012.

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